In 2022, camping is undoubtedly one of the most “out-of-the-loop” lifestyles. Due to the epidemic and social media boost, this niche project, which originally belonged to professional outdoor enthusiasts, has gained unprecedented attention and buzz. The Baidu index shows that for a long time in the past, the popularity of camping was relatively stable, with a small increase during the “May Day” and “November” holidays, etc. In 2021, camping started to enter the public eye, and the search index continued to rise, and in The search index continues to rise and reaches its peak in recent years during May Day in 2022.
On the consumer side, the camping boom has a more diverse and vivid expression. As camping becomes a national topic from a niche hobby, enthusiasts will still carefully select professional campsites and buy a full set of equipment, while new players value the social and emotional value of camping. This makes camping free from the over-reliance on holidays, and the spring and summer, summer and autumn when the temperature is suitable can be considered the peak period for camping consumption.
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Different types of players have different requirements for equipment, with the “sophisticated party” requiring a full set of rituals, and the “portable party” focusing on the fun of camping itself. Seizing this trend, the advantage of the head brand is that it has enough categories to separately stock and recommend different product combinations for different consumer groups, and divide the store into different divisions such as “fine camping”, “hiking camping”, “leisure camping “camping”, “hiking camping”, “leisure camping” and other different divisions. Some even launched a “home camping” zone, extending the camping scene to the balcony and living room, to a certain extent, to break the restrictions on camping by factors such as home isolation and lack of time to travel.
Fine camping” drive furniture and home furnishings to outdoor extension, consumption towards high-end
To pay attention to the quality of camping “exquisite party”, enthusiasts, camping is a deep experience close to nature, in addition to tents, but also need to have a full set of equipment such as carts, tables and chairs, barbecue grills, sleeping bags, pull full of ritual. Although many campsites offer a full range of camping services, for camping enthusiasts, the novelty and joy of setting up a “new home” with family and friends in the outdoors is much greater than “sitting back and enjoying it”.
This consumption characteristic is reflected in the outdoor leisure furniture, moisture-proof mat / mat / pillow / sleeping bag two categories, the obvious change is that the category size is growing significantly, the product high-end trend is obvious. nint Rentuo data show that compared to 2021, 2022, these two categories of sales, sales growth, while sales growth is much higher than sales. If converted to piece price (sales / sales), its average year-on-year growth of 60%-90%. This means that consumers are also demanding more value-added products such as quality, portability and value. For brands, they also need to look at these aspects to provide inspiration for upgrading products and launching new products.
From hiking and camping away from the city, to park camping and exquisite camping to enjoy outdoor life in modern cities; from hardcore equipment that is mainly practical, to comfortable equipment that is suitable for lazy people; from buying full equipment sets, to screening out camping equipment that suits you ……
Camping has evolved from a niche outdoor game to a daily leisure activity that anyone can participate in.
But the real camping is far from being as quiet as in the photos, moving heavy things, setting up tents, cooking in the field, driving away mosquitoes will dissuade a group of people, but also to deal with sudden weather changes, be prepared to wake up in the middle of the night by insect bites, by the psychological sound of mosquitoes buzzing.
With the support of “camping fever”, the number of campsites continues to grow, and many campsites have launched services such as turnkey check-in, so people don’t need to buy any equipment, just bring along simple belongings to experience the fun of outdoor camping.
Not too hard, not too tired, in the city with modern facilities, enjoy the comfortable atmosphere of the outdoors, perhaps is what most ordinary people look forward to camping.